Sunset Magazine
August, 1998
“Song of the Islands”
“…stop at ATV Outfitters Hawaii…for an exciting all-terrain vehicle ride across private ranchland to a remote pebbled beach.”
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Los Angeles Times
July 18, 1999
Travel Section, Special Hawaii Issue
“…Bill Wong, a Kohala native who founded ATV Outfitters Hawaii, will hand you a helmet and an ATV, then guide you through rolling pastures to cliff-top overlooks, down into gullies and to the ocean, pausing to fill you in on folklore and geology along the way.”
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North Hawaii News
August, 3, 2000
“A journey back in time: Four-wheeling Fun”
“ATV Outfitters Hawaii offers an immersion into the pristine back country of North Kohala through lush green private lands not open to the public, all on four-wheeled ATV’s vehicles that can be driven by young and old. It isn’t like television; it’s a whole lot better.”
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Travel Agent Magazine
January, 2001
“Big Island Exploring: Numerous soft-adventure activities let clients see the ‘real’ Hawaii”
“ATV Outfitters Hawaii. Vacationers can explore beautiful and historic North Kohala with ease astride a maneuverable all-terrain vehicle (ATV).
After a safety briefing and a chance to get acclimated to piloting an ATV, guests can set off on a ride to sea cliffs or a waterfall…with a bounty of history and scenery.”
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Hawaii Magazine
March/April Issue, 2001
“All Terrain Action”
“ATV Outfitters Hawaii takes intrepid visitors on adrenaline-pumping rides on all-terrain vehicles through the green countryside of North Kohala.
During a trip, teens might see the Pacific from atop 200-foot cliffs, splash through mountain streams, pass herds of grazing cattle, find hidden waterfalls and zip through rainforests blooming with tropical flowers, trees and plants.
Along the way, a guide shares tidbits about the history of the area which is renowned as the birthplace of King Kamehameha I.”
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Honolulu Star Bulletin
Sunday, April 15, 2001
“All Together InVigorating: Big Island all-terrain vehicle tours blend outdoor adventure, history and thrills”
“Helmet fastened, gloves on and goggles in place, I settle in the seat of my spunky Yamaha 125cc all-terrain vehicle and rev the engine.
Here in Kapaau, on the Big Island’s northern coast, the sky is a flawless blue, a light breeze is blowing, and the temperature ius in the balmy 80’s. It’s a perfect morning for a coastal ride...all of my senses are heightened and my pulse is racing as fast as the ATV’s engine.”
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Hawaii Magazine
July/August, 2001
“North by Northwest: Outside City Limits”
“…Four years ago, Billy Wong and his wife, Sandie, purchased a fleet of low-impact ATV’s, and started ATV Outfitters Hawaii. “Being from here, I got lots of support,” Billy said. “It helped that we are user-friendly. We’re not about riding fast.
The ATV is the vehicle to get us where we’re going so we can share Kohala’s history.”
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Boston Globe
December 8, 2002
“Hawaii Unspoiled: Sweet and sleepy Kohala is filled with nature’s gifts”
“…Bill Wong, 42, a fourth-generation Kohala resident whose great-great grandfather immigrated from China to help build the railroad, recalls, “I was 11 at the time but remember my father getting his pink slip. When my father said, the plantation was closing, I asked for how long. He said ‘forever.’ No one could believe it.”
North Kohala was so isolated that the idea of working elsewhere was inconceivable. Over ensuing decades, the population plummeted from 15,000 to 3,000.
Wong is tall and strapping, describing himself as “a Chinaman trapped in the body of a Hawaiian.”
A competitive paniolo (Hawaiian cowboy), he founded ATV Outfitters five years ago. It was one of the first local companies to traverse former plantation land and to tell its story.”
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Travel Weekly
July, 2003
“ATV Outfitters: ‘thrilling’ drives…”
“…Along the Historical Ocean Cliff Trail, Wong intertwines Hawaiian history with boyhood memories of growing up in this area…”
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Blue Ribbon Magazine
November, 2003
“ATV Adventure: Hawaii Style”
“…The scenic vistas and the historical information that our guides covered made this adventure one of the highlights of my trip to the Hawaiian Islands.”
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Quad Off-Road Magazine
December, 2005
“Tropical Adventure: Escape to Hawaii’s ATV Paradise”
“…We looked for dolphins in the ocean and watched for cows on the trail. We rode the coastline on the Big Island, and then ventured inland to a hidden waterfall…While standing on the edge of that cliff, listening to the legend of Kamehameha, looking at the pristine coastline, we felt almost as if we were hundreds of miles and hundreds of years away from everything.”
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